Trade Partner / Enabler Service

We provide both end-to-end as well as specific e-com operation services to brand clients and help them sell their products on marketplaces in Asia.

Who Needs our trade partner / enabler service

Operation on Asian marketplaces is complex, which requires specific skills in day-to-day operation, campaign management, merchandizing, performance marketing and customer service. 

Brands who wish to build up their presence and online sales channels in Asia (Mainland China, Japan, Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong SAR, Taiwan) or to increase online sales with their existing Asia operation may need our service.

We help brands to operate their marketplace stores and mono-brand store to achieve their sales goals and brand awareness targets.

Selling on Asia Marketplaces

Our Trade Partner / Enabler Service covers major marketplaces in Asia, including TMall, JD.com, Little Red Book, Tik Tok, Lazada, Shopee, Zalora, Rakuten, Yahoo (Taiwan), Amazon, MOMO, HKTV Mall, Tiki, Tokopedia and many more.

What We Do For Brands As A Trade Partner / Enabler

  • Operation Strategy

We work closely with our Client on both short-term and long-term strategies for Asian marketplace, first to gain brand awareness, then grow sales and demand by leveraging different tools and mechanisms provided by the marketplaces, including performance marketing tools, promotion campaign mechanisms, livestreaming portals, merchandizing engine and customer service chat tools.

  • Marketing Campaign and Demand Generation

We align with our clients’ marketing team on their objectives (brand building, sales target, etc.), and provide a proposal with a budget for brand marketing and performance marketing on a quarterly basis. Then, for each week, we divide the budget into different channel spends with respective weekly budgets. We execute on these plans and review the achievements with our clients on a weekly basis.

  • Campaign Design & Execution

We are experienced in designing and executing effective campaigns with high-quality branded pages, conversion-driven content, and easy-to-navigate UX needed to attract local customers to buy in a specific market. We maximize sales by working with the campaign calendar of each marketplace.

  • Merchandizing and PDP Improvements

We work with our clients to build and continuously update a cohesive online merchandizing plan on pricing, assortment selection, and product presentation. We optimize the Product Detail Page (PDP) of key products regularly to enhance consumer experience and conversion.

  • Work with Brand Client to Increase Traffic and Improve Conversion

We drive traffic by executing on marketing plans approved by our brand clients and by re-targeting the existing consumer base with customized offerings via CRM. Our conversion-driven operation maximize sales by creating product and price strategies that motivates consumers to buy.

  • Real-time Customer Care

Asian consumers demand prompt and high-quality customer care service from brands. Our customer care team provides real-time customer service based on marketplace requirements, and offer customer-review moderation on marketplaces’ forum. Our goal is to provide a best-in-class consumer experience and maximized sales conversion from consumer inquiries.

  • Logistics and Fulfilment Service

We offer logistics and fulfilment services with our group’s high-quality distribution centres and operation teams. Marketplace and mono-brand store orders are handled seamlessly from a digital buy button to the physical delivery to the consumer’s doorstep.

End-to-end or Individual services

We provide both end-to-end trade partner / enabler services to our brand client. For clients who has specific need for a particular service scope, we also offer separate and focused service to them.

Talk to our experts in Asian marketplaces and branded e-commerce. Send “Tell me about Trade Partner” to epartner@lns.maersk.com, and we will reply to you promptly.